With the increased desertification of the North Cameroon, farming is becoming increasingly difficult and therefore agricultural products are becoming more expensive on the local Markets. In the meantime, the average revenue of the population of Ngaoundéré has not increased. This dual situation (rising cost of food and reduction in purchasing power) has led many families in the town of Ngaoundéré to reduce their daily food ration. As a result of this strategy, small children, that constitute more than 40% of the population, are more and more undernourished.
The target audience of the NUTRIMAX project is made up of the small children (aged between 3 and 12 years old) of the town of Ngaoundéré. Later (two to three years from now), we expect the project to be extended to other towns of Cameroon (especially in the desert-threaten North).

WOHAOO Education Online Platform is finally available at the address: http://edu.wohaoo.org.
There social entrepreneurs can enroll to study online curriculums on Social Business Administration and Innovation.
As of today, only one curriculum is available, and in French: Cycle Court Entrepreneuriat Social.
WOHAOO Edu also provides an online automated testing system. At the end of each module, students can immediately check their comprehension level of the subject.

WOHAOO Edu has been designed to be easy to use through its mobile-like user-interface. The WOHAOO Edu gives the same experience wether on mobile or on desktop.

Poverty has been the object of millions of articles and billions of actions across the Globe. Yet, no one has come out with a final solution to the problem which billions of people on Earth suffer from.

We at The WOHAOO Initiative, we are proud to humbly announce that a final solution has finally been found: it is business knowledge. Does this mean that we should send 5 billions people to business schools in order to get them out of poverty? Certainly not. Even going to top business schools does not guarantee the acquisition of the proper knowledge of business.

Populations suffering from poverty need to acquire the simple, yet practical, business knowledge that they can use to make the World around them a better place: a business knowledge, striped of all the unnecessary speculations on business "strategy" and the like. The business knowledge that is changing the World, today, is about doing "good"; not in the religious sense; but doing good in the sense of creating new and better user experiences. This kind of business, although it has existed for thousand of years now, has a name: it is Social Entrepreneurship.

At The WOHAOO Initiative, a social enterprise incubator in Cameroon, every participant first go through a twelve days training in Social Entrepreneurship. At the end of the training, the participant receives a certificate (lust like Mr Boulga in the picture above), which then gives him or her access to the next stage of the process: funding. Thus business knowledge gets another purpose, that of a financial collateral.

• Natural: BIOMAN food supplement products are 100% natural from dry leaves and vegetable oil; reinforces the effect of ARV drugs;
• Customer Service: BIOMAN follows up day by day all the AIDS patients taking its food supplement products;
• Quality: BIOMAN food supplement products are 100% effective whatever the stage of the disease; already tested for 2 months with outstanding results; ZERO side effects.

                                                          Project Leader 

 Marcel N. Kwedi, MBA (Kellogg School of Management, Nyenrode Business Universiteit), aged 33;

                                                           Project Manager

  Eric Tchinda, Health professional, aged 27.

1. Mobile food merchants. Those are informal mobile food caterers. They are usually carrying their food products on a plate positioned on top of their heads, or pushing a car containing the food products. The food products provided by this category of suppliers are mostly of relatively low quality. However the strongest points of the mobile food merchants are: (1) the proximity to the customers (they carry their products from one part of the town to another), (2) the speedy service (the food products are usually pre cooked and pre package), (3) the price (they sell at the lowest price of the market);
2. Street restaurants. Usually at every street corner of the town, there are informal restaurants proposing meals in a private home or within a wooden kiosk. Their competitive advantage consists of: (1) the social and lightweight environment, (2) the price (relatively cheap), and (3) the diversity of the food products provided (most traditional meals are here provided);
3. Premium restaurants. They are restaurants located mostly in the central, and rich, part of the town. They are characterized by (1) a relatively high quality of the food products, (2) a premium customer service and (3) the variety of the menus proposed to the customers.

1. Strengths. The only and important strength of the current competition is the price, which is low for most of the food suppliers in the market segment;
2. Weaknesses. The catering business in the town is still in its primitive stage having the weaknesses common to most embryonic markets: (1) lack of delivery service, (2) no or little proximity with the customers, (3) the poor quality of the food products delivered to the customers.