NUTRIMAX: A Superfood Against a Super-tragedy

With the increased desertification of the North Cameroon, farming is becoming increasingly difficult and therefore agricultural products are becoming more expensive on the local Markets. In the meantime, the average revenue of the population of Ngaoundéré has not increased. This dual situation (rising cost of food and reduction in purchasing power) has led many families in the town of Ngaoundéré to reduce their daily food ration. As a result of this strategy, small children, that constitute more than 40% of the population, are more and more undernourished.
The target audience of the NUTRIMAX project is made up of the small children (aged between 3 and 12 years old) of the town of Ngaoundéré. Later (two to three years from now), we expect the project to be extended to other towns of Cameroon (especially in the desert-threaten North).

The ambition of the Project NUTRIMAX is to provide affordable food supplements to the young children aged between 3 and 12 years old in the town of Ngaoundéré. Studies have shown that people in the Northern part of Cameroon (where Ngaoundéré is located) are generally malnourished. Their daily meals usually consist of some local fufu (cassava or maize couscous) with gumbo sauce. 

The Project has received a $1,000 grant from The Pollination Project (TPP).

Since its launch, The NUTRIMAX project has gone through a number of milestones:
-the first greenhouse has been set up
-the first moringa trees are being grown

WOHAOO Edu: Education Everywhere for Everyone

WOHAOO Education Online Platform is finally available at the address:
There social entrepreneurs can enroll to study online curriculums on Social Business Administration and Innovation.
As of today, only one curriculum is available, and in French: Cycle Court Entrepreneuriat Social.
WOHAOO Edu also provides an online automated testing system. At the end of each module, students can immediately check their comprehension level of the subject.

WOHAOO Edu has been designed to be easy to use through its mobile-like user-interface. The WOHAOO Edu gives the same experience wether on mobile or on desktop.

Business Knowledge: The Best Weapon Against Poverty

Poverty has been the object of millions of articles and billions of actions across the Globe. Yet, no one has come out with a final solution to the problem which billions of people on Earth suffer from.

We at The WOHAOO Initiative, we are proud to humbly announce that a final solution has finally been found: it is business knowledge. Does this mean that we should send 5 billions people to business schools in order to get them out of poverty? Certainly not. Even going to top business schools does not guarantee the acquisition of the proper knowledge of business.

Populations suffering from poverty need to acquire the simple, yet practical, business knowledge that they can use to make the World around them a better place: a business knowledge, striped of all the unnecessary speculations on business "strategy" and the like. The business knowledge that is changing the World, today, is about doing "good"; not in the religious sense; but doing good in the sense of creating new and better user experiences. This kind of business, although it has existed for thousand of years now, has a name: it is Social Entrepreneurship.

At The WOHAOO Initiative, a social enterprise incubator in Cameroon, every participant first go through a twelve days training in Social Entrepreneurship. At the end of the training, the participant receives a certificate (lust like Mr Boulga in the picture above), which then gives him or her access to the next stage of the process: funding. Thus business knowledge gets another purpose, that of a financial collateral.

BIOMAN: Fighting HIV-AIDS with a Balanced Diet

The Problem
High death rate among people living with the HIV-AIDS due to poor nutrition in Cameroon.

BIOMAN: a food supplement package 100% based on plants. The key competitive advantages of the BIOMAN product are: the natural, the caring customer service and the high quality.

Business Model
    • Natural: BIOMAN food supplement products are 100% natural from dry leaves and vegetable oil; reinforces the effect of ARV drugs;
    • Customer Service: BIOMAN follows up day by day all the AIDS patients taking its food supplement products;
    • Quality: BIOMAN food supplement products are 100% effective whatever the stage of the disease; already tested for 2 months with outstanding results; ZERO side effects.
                                                          Project Leader 
 Marcel N. Kwedi, MBA (Kellogg School of Management, Nyenrode Business Universiteit), aged 33;

                                                           Project Manager

  Eric Tchinda, Health professional, aged 27.

RESTORAMA: Food For The Young Minds

A new food experience has been  launched in the town of Ngaoundéré (read GA-UN-DAE-RAE), Cameroon, with the firm expectation of becoming within five (5) years the leader in the catering market for high-school and college students in Cameroon.

Because of the steady growth of the segment population in the last couple of years, the new social enterprise, RESTORAMA, has chosen the segment of high-school and university students as its niche market.

Competition Analysis
The segment of high-school and university students is currently served by a variety of suppliers, from mobile food caterers, to premium food restaurants:
  1. Mobile food merchants. Those are informal mobile food caterers. They are usually carrying their food products on a plate positioned on top of their heads, or pushing a car containing the food products. The food products provided by this category of suppliers are mostly of relatively low quality. However the strongest points of the mobile food merchants are: (1) the proximity to the customers (they carry their products from one part of the town to another), (2) the speedy service (the food products are usually pre cooked and pre package), (3) the price (they sell at the lowest price of the market);
  2. Street restaurants. Usually at every street corner of the town, there are informal restaurants proposing meals in a private home or within a wooden kiosk. Their competitive advantage consists of: (1) the social and lightweight environment, (2) the price (relatively cheap), and (3) the diversity of the food products provided (most traditional meals are here provided);
  3. Premium restaurants. They are restaurants located mostly in the central, and rich, part of the town. They are characterized by (1) a relatively high quality of the food products, (2) a premium customer service and (3) the variety of the menus proposed to the customers.
From the competitive analysis of the food market, it appears that the current competition in the catering market for students in the town of Ngaoundéré (read GA-UN-DAE-RAE) possesses the following strengths and weaknesses:
  1. Strengths. The only and important strength of the current competition is the price, which is low for most of the food suppliers in the market segment;
  2. Weaknesses. The catering business in the town is still in its primitive stage having the weaknesses common to most embryonic markets: (1) lack of delivery service, (2) no or little proximity with the customers, (3) the poor quality of the food products delivered to the customers.

The problems, previously identified of the current catering market for high-school and college students in the town of Ngaoundéré (read GA-UN-DAE-RAE), provide the new social enterprise, RESTORAMA, with a tremendous opportunity for value creation, both for the company and for the local social environment. RESTORAMA intends to grasp this opportunity through an ambitious, yet realistic, marketing strategy.
The marketing strategy that will be presented here consists of three parts: (1) a clear competitive advantage, or competitive positioning, against the current competition, (2) a new slogan, and finally (3) a new buyer experience solving most of the hurdles present in the current market.
The competitive advantage chosen by the new enterprise, RESTORAMA, is made of three distinctive advantages in comparison to the current competition:
  1. Proximity. Through the use of kiosks, rather than renting spaces, RESTORAMA guarantees its closeness with the target customers: being where the customers are, as close as possible;
  2. Quality. Only fresh food is served to customers. Food leftovers are distributed to local charitable organizations providing food for orphans. Because of the operational strategy presented below, the percentage of leftovers is as low as possible;
  3. Price. Since the target customers are high-school and university students usually coming from modest families, RESTORAMA chooses to provide its food products at the lowest prices of the market.
In order to communicate, its new marketing strategy to its customers, RESTORAMA has the following slogan: energizing your day.

AQUACOM: Bringing Clean Water to The Thirsty

The supply of drinking water in the town of Ngaoundéré is until now a difficult task for the majority of the population. A connection to the local water network is in general not accessible by a population of Ngaoundéré, of which more than 80% live with less than FCFA 500 (half a British pound) a day.
Many isolated attempts have been initiated in order to provide drinking water access points throughout the town of Ngaoundéré. In the widespread model, an individual would seat by a water point and sell water to clients. However, such enterprises, mostly informal, have met little success for the following rea- sons:
  1. Lack of traceability resulting in management failures,
  2. High operational costs: the monthly wage of the water seller,

The AQUACOM project incubated within WOHAOO intends to improve this situation by the setting up of electronic water distributors connected to the local urban drinking water network (see figure below). The automatic distributors are self-operated (no need for a physical seller). The users supply the machine with a coin through a slit located on the side. The value of the coin deter- mines the quantity of water supplied (FCFA 10 = £ 0.01 = 15 litters).